Summary Welcome to The Lost Episodes… a series of conversations from the Brand Retro vault. These are the episodes that, for one reason or another, never made it out when they were first recorded. Different backdrop. Different format. Same solid conversations. Think of it like a lost album from a band you love, maybe it showed up late, but it still hits.
In this episode of Brand Retro, Mike Brevik sits down with Lauren and Lorenzo Ortega, the husband-and-wife founders of LORIER Watches, to explore how a passion for vintage craftsmanship turned into one of the most respected micro-brands in modern watchmaking.
What started with a fogged-up vintage Omega and a simple question, “why can’t someone make a modern watch that feels truly vintage?” sparked the creation of LORIER in 2018.
Together, they dive into:
Lauren and Lorenzo also share the realities of building a niche brand from the ground up: rejecting shortcuts, refusing certain industry norms, and choosing authenticity over scale.
If you appreciate craftsmanship, vintage design, and brands that refuse to compromise their philosophy, this conversation is a must-listen.
In this Brand Retro episode, Lindsey Coffey shares how brands can build eco-friendly branding and sustainability marketing without greenwashing. We cover ethical consumerism, transparency, and how EcoBranders helps businesses create real environmental impact while staying profitable.
On today’s episode, Mike is joined by Sarah Panus of Kindred Speak to talk about how Brand Storytelling is 22x more memorable than facts and figures alone. Brands are the new Editor-in-Chiefs. Sarah shares her thoughts on how humanizing your brand through storytelling by using her F.E.D Method (focus, empathy, and data) can drive ROI. Tune in to hear how being intentional and really connecting with your audience can drive your brand to its fullest.
Mike is joined by a fellow marketer, owner, and founder of Impackedful Creative, Natalie Johnson. Natalie is a breath of fresh air and not only REALLY gets the art of branding, but she’s mastered the art of unleashing a company’s creativity while making an impact. A portion of all her profits is donated to fill hungry bellies with food, leaving those in need saying, “I am packed full.” Don’t miss this one!
Mike welcomes TikTok sensation and guitarist Pete Dankelson from Pete’s Diary to the Brand Retro Podcast. “It’s a Long Way to the Top (If You Wanna Rock ‘n’ Roll)” and Pete’s journey is as unique as they come and his optimism shines through in everything he does!
Founder and CEO of Shady Rays Eyewear joins the Brand Retro Podcast to discuss the brand, the journey, and the purpose behind Shady Rays! PLUS shop shadyrays.com and use promo code “RETRO” to get 50% OFF 2+ pairs of Shady Rays Eyewear!
Mike interviews third generation comic book creator, writer, and artist to the Brand Retro Podcast: Emma Kubert. Mike and Emma discuss brand creation, her background in comics, her latest project with Image Comics “Inkblot”, and the backstory of their connection with the “Good for Nothing” campaign.
This episode is a unique conversation with author C.J. English on her personal and professional journey, the brand connection, and how she’s now using her talents and influence to make a difference.
Mike interviews comic book creator, writer, artist, AND industry legend to the Brand Retro Podcast, Dan Jurgens. Mike and Dan discuss the backstory of their connection, personal branding, and the “good for nothing” campaign that all started with https://danjurgens.com/.
The “Brand Retro Mindset” is something we’ve not only cultivated for our clients, BUT it’s a thought process that we adopted for Cyberdogz. It’s all about tapping into that time and place when your brand was never more dialed in and ready to take on the world! Remembering that feeling and maintaining that edge is KEY to your brand success. We love, study, and aspire to follow the great defining brands, ranging from Nike, to Jordan, to Apple, to Macy’s, AND BEYOND!
