Brand Spotlight: Shady Rays with Founder and CEO Chris Ratterman


Founder and CEO of Shady Rays Eyewear joins the Brand Retro Podcast to discuss the brand, the journey, and the purpose behind Shady Rays! PLUS shop shadyrays.com and use promo code “RETRO” to get 50% OFF 2+ pairs of Shady Rays Eyewear!


Highlights

  • How to solve a problem – 2:12
  • Loving sunglasses and solving a problem – 4:08
  • Quality over quantity – 5:55
  • What builds the relationship with customers – 9:13
  • About the brand – 9:29
  • Marketing filters – 14:06
  • Creating a loyal brand – 14:30

Humanizing a brand – 17:26

Episode Resources

Connect with Mike Brevik:

http://www.cyberdogzmarketing.com/

mike@cyberdogzmarketing.com

Connect with Chris Ratterman:

https://shadyrays.com/

https://www.instagram.com/shadyrays/

https://twitter.com/shadyrays

https://www.facebook.com/ShadyRaysEyewear

http://cyberdogzmarketing.com/brandretro/

chris@shadyrays.com

Lindsayo@shadyrays.com