#35

TikTok’s: Pete’s Diary

Mike welcomes TikTok sensation and guitarist Pete Dankelson from Pete’s Diary to the Brand Retro Podcast. “It’s a Long Way to the Top (If You Wanna Rock ‘n’ Roll)” and Pete’s journey is as unique as they come and his optimism shines through in everything he does!

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highlights

0:55 Getting on TikTok and becoming a content creator

3:04 Defining the audience on social media

4:01 Making a difference for kids like Peter in schools

4:51 Integrating guitar playing to speaking to the kids

6:48 An audience that engaged with them

8:25 Some videos that went viral

12:49 Producing content on a daily basis

13:48 It's impressive when he goes live

15:20 One of his favorite bands

17:07 A growth plan for TikTok

18:34 Be yourself, do not try to be somebody that you're not

EPISODE RESOURCES

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Connect with Pete and Dede Dankelson: