In this episode, Mike discusses a topic that seems to be surfacing with customers and clients as they approach Q4 and the upcoming holiday season, Brand Offense. Mike shares his thoughts on this mindset, the dangers of playing intentional defense, and how to control the brand narrative when business decisions dictate change.
- The idea of brand offense – 0:21
- What’s always a concern? – 1:15
- Think on why you are doing what you are doing – 1:53
- Looking for ways to grow our brand – 2:59
- The best defense is the best offense – 5:03
- Changing a narrative – 7:49