The 90/10 Rule: Where AI Stops and Brand Begins
AI has moved past the hype and into everyday execution, which means the old rules of content and brand differentiation no longer apply. Mike Brevik and returning guest Spencer Shaw break…
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not the echo
Previous episodes
Business Is Good. Now What?
Business is booming, the calendar is full, and the phone keeps ringing. But what happens when the honeymoon ends? In this episode, Mike Brevik breaks down a real conversation he had with a…
Authenticity Blueprint: How to Build Your Brand's Competitive Advantage
Mike Brevik picks up where the “Death of Average” episode left off, delivering a tactical breakdown of how to actually build brand authenticity from the inside out. He walks through a…
The Death Of Average
When AI and tools like Canva make average accessible to everyone, what actually separates great brands from the rest? In this solo episode, Mike Brevik explores how the barrier to creative…
HOMAGE Apparel: Part Two
Mark Jaworski, Director of Marketing Operations at HOMAGE Apparel, joins Mike Brevik for a candid peer-to-peer conversation on what separates authentic nostalgia from manufactured…
HOMAGE Apparel: Part One
What makes a brand sell memories instead of merchandise? Mike Brevik sits down with Mark Jaworski from HOMAGE Apparel to find out. Since 2007, HOMAGE has built a cult following by tapping…
The Nostalgia Effect
Nostalgia is picking up momentum across branding, fashion, entertainment, and culture, and Mike Brevik thinks brands that ignore it are missing one of the most powerful tools available. In…
Back From The Hiatus: The Comeback Is Greater Than The Setback
After an unexpected hiatus, Brand Retro is officially back! In this solo episode, Mike opens up about the realities of running a creative business through uncertainty, burnout, shifting…
Brand Power
In Part Two of this Brand Retro “Lost Episode,” Mike Brevik continues his conversation with Chris Bolton of Murmur Creative, diving deeper into the evolving relationship between branding…
Reality Bites
🧾 Episode Summary In this “Lost Episode” from the Brand Retro vault, Mike Brevik sits down with Chris Bolton of Murmur Creative for a candid conversation about the realities of running a…
Underdogz of Sports Media
Episode Title Underdogz of Sports Media In this Brand Retro Vault Series (“Lost Episode”), Mike Brevik sits down with Dave Behar, founder of ION Network, to explore how the world of sports…
The Experience Economy
In this Brand Retro Vault Series (“Lost Episode”), Mike Brevik sits down with Steph Silver, founder of VINE Collective, to explore one of the most misunderstood aspects of branding: the…
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