Be the voice,
not the echo

Previous episodes

· 7 min

Sizzle Words: Speak Hard Truth

Mike discusses one of his company sizzle words (speak hard truth). Speaking the hard truth is the process of being honest, fair, and observant in identifying the point(s) of calibration in…

· 9 min

Brand Offense

In this episode, Mike discusses a topic that seems to be surfacing with customers and clients as they approach Q4 and the upcoming holiday season, Brand Offense. Mike shares his thoughts on…

· 32 min

The Superman Brand

with Dan Jurgens

After you listen to this episode, you’ll believe a brand can fly! Mike is joined once again by comic book creator, writer, artist, AND industry legend, Dan Jurgens. Mike and Dan discuss the…

· 28 min

Brand Storytelling

with Author C.J. English

This episode is a unique conversation with author C.J. English on her personal and professional journey, the brand connection, and how she’s now using her talents and influence to make a…

· 23 min

Brand Spotlight: Light Consulting & Coaching

with Sarah West

This “Brand Spotlight” episode is an awesome interview with Light Consulting & Coaching founder, Sarah West. We discuss the journey from a Fortune 500 company to that life-changing moment…

· 8 min

Sizzle Word: Calibrate

Mike discusses one of his company sizzle words (calibrate). Calibration is key in the Cyberdogz approach. It’s a process of taking a breath, hitting “reset”, and stopping just long enough…

· 6 min

Sizzle Word: Uniqueness

Mike discusses one of his company sizzle words (uniqueness) and what it means to stand out amongst the crowd to TRULY be unique and authentic to your brand.

· 44 min

Learn From The Best

Listen in as Mike and Cyberdogz writer, Katie Jenison, discuss the logic and thought process of finding those points of inspiration that connect to either the person or the brand. And how…

· 7 min

Sizzle Word: Next Level

In this episode, Mike discusses one of his company sizzle words (Next Level) and the process of identifying what (tools) you have to work with from a marketing perspective and the process…

· 43 min

Brand Storytelling

Mike and Cyberdogz writer, Katie Jenison, discuss what Brand Storytelling is, the approach, what it all means, and when it applies to your own brand.

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