In Part Two of this Brand Retro “Lost Episode,” Mike Brevik continues his conversation with Chris Bolton of Murmur Creative, diving deeper into the evolving relationship between branding, technology, and client expectations.
The discussion tackles the growing hype around artificial intelligence and how it is reshaping perceptions of creativity, marketing value, and agency work. Mike and Chris break down why AI should be viewed as a tool rather than a replacement for human insight and why context, experience, and problem-solving still define great branding.
They also explore how agencies can build stronger client relationships through transparency, retainers, and deeper collaboration. Ultimately, the conversation reinforces a core truth: while technology changes, the power of branding remains one of the most important drivers of business growth.
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