In this “Lost Episode” from the Brand Retro vault, Mike Brevik sits down with Chris Bolton of Murmur Creative for a candid conversation about the realities of running a modern creative agency.
Chris shares how Murmur evolved from a design-focused studio into a strategic branding firm, and why agencies must learn where to draw the line when clients ask for “everything marketing.” Together, Mike and Chris unpack the challenge agencies face trying to balance specialization with the growing expectations of clients who assume marketing firms can do it all. They also explore the current marketing climate, from economic uncertainty to the rise of AI, and how those forces are influencing client decision-making. If you’ve ever wondered what actually goes on behind the scenes at branding agencies, this conversation offers a refreshingly honest perspective. 🔗
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