In this Brand Retro Vault Series (“Lost Episode”), Mike Brevik sits down with Steph Silver, founder of VINE Collective, to explore one of the most misunderstood aspects of branding: the experience behind the brand.
Steph shares how her unconventional journey, from theater and storytelling to marketing and leadership coaching, shaped her belief that a brand is not just what customers see on the outside, but what happens behind the scenes inside the organization. From how employees are treated to how decisions are made during difficult seasons, every internal choice ultimately shapes the customer experience.
Throughout the conversation, Mike and Steph unpack the deeper layers of branding, including the importance of culture alignment, customer empathy, and empowering teams to carry the brand forward. They also discuss why the most successful brands are often built not through rigid control, but through shared passion and purpose that flows through the entire organization.
This episode offers a thoughtful reminder that branding is not just about logos, colors, or marketing campaigns, it is about the experience people have with your business, from the inside out.
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