#80

Designing The Total Package with Siena Dexter

From across the pond, Mike is joined by fellow marketer and brand lover Siena Dexter. Siena is the Director of Brand Strategy and Associate Partner at SmashBrand! Mike and Siena jam out on the branding process and what it takes to create something truly authentic!

subscribe, share and review

To get the next episode subscribe with your favorite podcast player.

Listen on

Watch it on

highlights

Who Siena Dexter is: What her role is What's the difference between their branding strategy and their approach to food packaging What branding strategies should brands keep in mind Is it a more organic discovery process or is it more digital? What is the logo's purpose in branding Copywriting is the biggest unsung hero of branding What sets other brands from others when it comes to branding and copywriting How to spot and immerse yourself into different brands What Smash Brand is about and where to find more information about it How far are they going in the process of branding and packaging

EPISODE RESOURCES

Connect with Mike Brevik:

Connect with Siena Dexter: