Mike welcomes Story Teller, Content Expert, and CEO at Message Lab, Ben Worthen. Mike and Ben break down the different understandings of the word “content”, what metrics REALLY matter, and the importance of being intentional when crafting a content marketing strategy. Having worked with BIG BRANDS such as Facebook, Google, and GoDaddy, Ben knows his stuff and shares a few nuggets within this episode. Don’t miss this one!
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