Mike Brevik goes solo to unpack why songs like Dreams, Careless Whisper, and Bye Bye Bye keep hijacking the internet decades after release. He walks through the neuroscience of why a familiar song bypasses your skepticism filter, then shows how Ocean Spray and Heinz turned that same reaction into real brand value, without ever manufacturing it.
Mike Brevik goes solo to explain why songs from Fleetwood Mac’s Dreams to George Michael’s Careless Whisper keep going viral decades after release, and why the answer has nothing to do with music quality. He breaks down the neuroscience of nostalgia: the default mode network, the reward circuitry, and the reminiscence bump, and introduces anemoia, nostalgia for a time you never actually lived.
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