0:25 The sneakerhead mindset
0:34 The backstory
1:18 Mike's favorite sneaker
2:43 A huge Jordan fan
3:23 When he bought his first Jordans
5:37 Having a collection of Jordans
9:57 The number of shoes that Mike has
13:15 What a brand can do
14:01 Being a brand lover
17:16 A top performance shoe
20:44 Iconic commercials that you'll never forget
27:55 The effect of brands
37:02 Making decisions that make you happy
39:00 Be who you are!