WATCH THE NEWEST EPISODE OF BRAND RETRO

#2

Sneakerhead

Jenna Redden and Mike (founder of Cyberdogz) talk about Mike’s love for Air Jordans, the Sneakerhead mindset and its connection to branding, and how this mindset translates to business.

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highlights

0:25 The sneakerhead mindset
0:34 The backstory
1:18 Mike's favorite sneaker
2:43 A huge Jordan fan
3:23 When he bought his first Jordans
5:37 Having a collection of Jordans
9:57 The number of shoes that Mike has
13:15 What a brand can do
14:01 Being a brand lover
17:16 A top performance shoe
20:44 Iconic commercials that you'll never forget
27:55 The effect of brands
37:02 Making decisions that make you happy
39:00 Be who you are!

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