#30

Brand Spotlight: Shady Rays with Founder and CEO Chris Ratterman

Founder and CEO of Shady Rays Eyewear joins the Brand Retro Podcast to discuss the brand, the journey, and the purpose behind Shady Rays! PLUS shop shadyrays.com and use promo code “RETRO” to get 50% OFF 2+ pairs of Shady Rays Eyewear!

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highlights

2:12 How to solve a problem

4:08 Loving sunglasses and solving a problem

5:55 Quality over quantity

9:13 What builds the relationship with customers

9:29 About the brand

14:06 Marketing filters

14:30 Creating a loyal brand

17:26 Humanizing a brand

EPISODE RESOURCES

Connect with Mike Brevik:

cyberdogzmarketing.com
[email protected]

Connect with Chris Ratterman:

shadyrays.com
instagram.com/shadyrays
twitter.com/shadyrays
facebook.com/ShadyRaysEyewear
cyberdogzmarketing.com/brandretro
[email protected]
[email protected]