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#38

Marketing Titles (Fact or Fiction?)

What’s in a title? Mike is joined again by Administrative Companion Kira Nyland to answer some questions and provide some clarity on marketing titles, the roles within them, and some of the pitfalls of not being specific enough!

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highlights

3:46 Think about defining marketing and how to define it
8:23 Not being a big fan of titles
10:18 A more descriptive text
11:05 Using catchy titles
11:46 You have to educate your customer
26:22 Market yourself
27:04 The title is important
27:04 Playing the game and having the title that the person is looking for

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