Milwaukee Tool with Pete Carlson

In the episode, we welcome Pete Carlson from Milwaukee Tool to discuss their NEXT LEVEL brand, their unwavering dedication to the trades, and their commitment to help the customer succeed. Time and time again, Milwaukee Tool continues to deliver innovative solutions for increased productivity, durability, and performance. This episode is “Nothing But HEAVY DUTY”!


  • Branding perspective approach as a brand
  • People wanting the convenience of picking up the tool and being able to what they need to do at an efficient rate
  • What Milwaukee is doing to evolve their brand
  • How they fit into the equation as the brand continues to evolve
  • How Milwaukee categorizes or prioritizes the importance of relationships in what they do

Episode Resources

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