WATCH THE NEWEST EPISODE OF BRAND RETRO

#43

Creating a Lifestyle Brand with Hannah Herrig

Mike sits down to discuss the process of creating a lifestyle brand and the importance of brand standards with design sensation and Cyberdogz team member, Hannah Herrig! Although she’s young in the industry, she’s wise beyond her years and wicked talented in all aspects of design, branding, photography, video, etc., and understanding how it all works together to make brands stand out.

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highlights

3:10 Having a design background
3:59 Creating a lifestyle brand
11:35 Using primary colors as a designer
14:10 Balancing the priorities of the brand
15:29 Brands are meant to evolve
20:36 Prioritizing photography
23:26 Having things make sense
27:07 What a solid style guide should be

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