Marketing Titles (Fact or Fiction?)

What’s in a title? Mike is joined again by Administrative Companion Kira Nyland to answer some questions and provide some clarity on marketing titles, the roles within them, and some of the pitfalls of not being specific enough!


  • Think about defining marketing and how to define it – 3:46
  • Not being a big fan of titles – 8:23
  • A more descriptive text – 10:18
  • Using catchy titles – 11:05
  • You have to educate your customer – 11:46
  • Market yourself – 26:22
  • The title is important – 27:04
  • Playing the game and having the title that the person is looking for – 27:04

Episode Resources

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