1:39 How storytelling applies to branding
2:57 It takes time to understand your brand
3:46 Telling the story of your brand
9:32 Consistency as a piece of the puzzle
12:37 Using the brand retro mindset
13:49 Tell your story: that's the whole point
16:43 Tools that you can use to tell your story
20:47 Finding brands that inspire you
21:59 Creating connection and recognition
28:01 There's a part of storytelling failure
39:56 Be yourself and find inspiration
