Brand Spotlight: Dash & White with Kelsey Rasco

This “Brand Spotlight” episode is an outstanding interview with Dash & White founder Kelsey Rasco. Mike and Kelsey talk about the journey from this chaotic idea and/or loose concept, to wrangling in all the details, making this idea come alive, to now Dash & White the brand and retail destination in Fargo.

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highlights

0:58 Kelsey's business story

2:20 Mike and Kelsey working together

3:30 Kelsey's background

3:57 Having a brand that speaks for you

4:26 The branding as the most important thing

8:13 The biggest waste of money

10:09 What is a brand brief?

16:04 The journey of Dash & White

22:32 Social media growing by the day

26:01 Brand lovers

28:21 Being authentic vs. sharing your entire life

31:31 Creating your own brand guide

37:10 Learning more about Dash & White

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