Mike welcomes visual brand problem solvers and strategists Matt Christ & Orshie Herbein from Brand3 to tackle the unfiltered truths and shine a light on the darkest corners when creating a brand. Mike, Matt, and Orshie talk about the inside perspectives of branding, what matters, and the traps that we can commonly fall into and how to avoid them. A LOT to think about and not an episode you want to miss!