Jenna Redden and Mike (founder of Cyberdogz) talk about Mike’s love for Air Jordans, the Sneakerhead mindset and its connection to branding, and how this mindset translates to business.
Highlights
The sneakerhead mindset – 0:25
The backstory – 0:34
Mike’s favorite sneaker – 1:18
A huge Jordan fan – 2:43
When he bought his first Jordans – 3:23
Having a collection of Jordans – 5:37
The number of shoes that Mike has – 9:57
What a brand can do – 13:15
Being a brand lover – 14:01
A top performance shoe – 17:16
Iconic commercials that you’ll never forget – 20:44
The effect of brands – 27:55
Making decisions that make you happy – 37:02
Be who you are! – 39:00