Sizzle Word: Uniqueness

Mike discusses one of his company sizzle words (uniqueness) and what it means to stand out amongst the crowd to TRULY be unique and authentic to your brand.


Being a business coach – 0:35
Being unique and creative is essential – 1:17
We do not have to look much further than ourselves – 2:16
What makes your brand unique – 2:42
Think about what are your core beliefs as a company – 3:47
The uniqueness perspective – 4:42
Making your company unique! – 4:49
Being different is not a bad thing – 5:17

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