In this episode, Mike discusses one of his company sizzle words (Next Level) and the process of identifying what (tools) you have to work with from a marketing perspective and the process of figuring out how to make the most of those tools.
Talking about sizzle words – 0:28
Two sizzle words for Mike – 1:22
Trying to be the best – 2:28
We have to do more, have a next level mindset – 4:33
Deliver beyond expectations – 5:42
Creating the next level – 6:23